LICENSING
The trademark
program creates a positive working relationship between the University and
manufacturers of approved products. Through the program, Truman protects and
enhances its reputation by assuring that its trademarks appear accurately with
minimal liabilities to both Truman and the purchasers of these products.
Licensed manufacturers pay the University a royalty fee on all products sold.
Revenues from this royalty fee go into both a scholarship account and the
Bulldog Fund within the Truman State University Foundation. Truman State
University trademarks may be any graphic representation relating to the
following: Truman State University, the Official University Seal, Bulldogs,
Bulldog Athletics, and any other design, mark, nickname, symbol, drawing, seal,
word or group of words that have become associated with the University. All
designs that may cause confusion in the mind of the public are an infringement
on the University's trademark rights. Any producer of products bearing any
University marks must have a license before offering those goods for sale. All
uses of the logo require approval of the artwork and the samples by the
Licensing Coordinator. The logos are strictly governed by the Logo Style Guide
and must be used exactly as shown and described. No modifications of colors,
proportion or verbiage are allowed. The Public Relations Office is responsible
for the Licensing Program.
For further information, call or write:
Heidi Crist Templeton
Public Relations Office
McClain Hall 102
Kirksville, MO 63501
phone: 660.785.4016
fax: 660.785.4019
For details on licensing, royalties, rates, and procedures contact:
Licensing Resource Group, Inc.
426 Century Lane Suite 100
Holland, MI 49423