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LOGO USAGE GUIDE

Our visual presentation of Truman State University should support our image as a leading liberal arts and sciences university. This Logo and Style guide contains standards for consistency in the Truman identity system. Following this system carefully and consistently will help us communicate a unified school identity and reinforce our professional image. Your adherence to this guide will help advance the qualities that have made Truman State University a first-class institution.

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  1. When reproducing on a white or light-colored background, either the one or two-color version of the logo may be used.
  2. When reproducing the logo on a black or dark background, only the one-color version of the logo should be reversed out of the background.
  3. When the logo appears reversed out of imagery, elements should not interfere with the readability of the logo.
  4. Do not use TSU or TRUMAN STATE to refer to the University. The only acceptable shortened name is TRUMAN.
  5. Do not remove the cupola or any other element from the logo.
  6. Do not place the logo at an angle, use as a screen-tint, or scale disproportionately.
  7. Do not use the "R" or the "A" of the logo as part of something else.
  8. Do not place the logo on a patterned background.
  9. Any use of a tagline or information with the logo must maintain a distance of at least 2X the cap height of STATE UNIVERSITY, measured from the baseline of STATE UNIVERSITY to the top of tagline cap height.